MYHARE
PHOTO/VIDEO ART DIRECTION + Graphic designMy Hare is a brand founded by Diana Larkin of WAX on Melrose. The company was conceived out of years of experience in the waxing industry and a recognition of the need for simplified, at home self care.
As the art director of this photo + video shoot, I was in charge of planning the project from start to finish. This included planning for the location, models, props, makeup and wardrobe. With the final videos and photos, I designed marketing assets for the final campaign launch.
CLIENT: MY HARE
PHOTOGRAPHER: PATRICK YANDOC
VIDEOGRAPHER: KEVIN REYES
ART DIRECTOR: YURI SHIM
We wanted to portray confidence about waxing and self care. In a culture where it’s taboo to openly talk about waxing (especially in private places), we wanted to express a fun, open, and playful feel for these products. We included bold and bright colors to the set and wardrobe and even some risque (but fully censored) poses with products to convey waxing and body care in a fun and enjoyable way.
Enjoy the final video + more of my favorite shots below
